PRIVACY POLICY
Effective date: August 3, 2024
Site covered: medialyte.com
The Medialyte Network (“Medialyte,” “We,” “Us,” or “Our”) respects your privacy, and We know you care how your information is used and shared. This Privacy Policy (“Policy”) aims to help you understand what information We collect from you, why We collect it, and how We use it when you interact with Us or receive communication from Us. We will also explain how you can manage your information.

This Policy shall govern the use of all pages on this website, content, features, software, and mobile applications (collectively, “Services”) provided by Us. By using the Services, you agree to Our Policy and all other applicable terms, policies, and agreements posted on Our Services.

Our Services may link to third-party websites, services, or mobile applications, but this Policy does not apply to any of those linked websites, services, or mobile applications. For questions regarding this Policy, please email Us at contact@medialyte.com or contact Us here.

1. INFORMATION WE COLLECT FROM YOU

To provide Our Services to you, We need to collect and process information about you. The amount and type of information We collect depends on how you use Our Services. We only collect the information We need if We have reason to do so.

All information We collect from Medialyte users for any type of account is used to verify the authenticity of each account, detect and prevent spam, promote safety and security for Our users, and maintain the integrity and quality of Our Services.

1.1 Transaction and Billing Information: If you make a purchase via Our Services, We will collect the information required to process the payment transaction, such as your credit card number, billing information, and details about your purchase.

Payments are processed by a third-party payment processor, Stripe, Inc. Please refer to stripe.com for their terms, policies, and detailed information on how payment data is processed and stored.

1.2 Content information: We collect the content you submit to Our Services. Your content may include, but is not limited to, text, links, images, videos, audio, customer reviews, comments, messages to other users, or any other materials (collectively, “Content”). Content is public information. You should only post Content you are comfortable sharing with others.

You may allow Us to access your camera or photo album on your device when you post pictures or videos; be aware they may contain location information if allowed through your device’s settings.

1.3 Communications with Us: You may provide Us with information when you respond to a survey, fill out a form, or sign-up for a newsletter.

2. INFORMATION WE COLLECT AUTOMATICALLY
2.1 Device and Log Information: We automatically collect certain information about the devices that access Our Services, including the operating system, hardware and software versions, browser type, the IP address used to connect your device to the internet, language preference, date and time of access, referring web page, and mobile network details. This information is typically made available by web browsers and mobile devices. This data allows Us to, for instance, learn the geographical regions where most people access Our Services, the type of device they are using, and peak times of usage. Based on these statistics, We can optimize Our Services for better performance for these users.

2.2 Location Information: We may collect information about your approximate location from your IP address or device settings. This helps Us provide certain features of Our Services to you. We also receive location details about you when you provide an address or general location on your website. This allows Us to personalize your experience with Our Services by displaying Content and ads based on the location you provide.

2.3 Usage Information: We collect information about how you use Our Services, such as the date and time you log in, features you use, Content you view, and purchases you make. For example, We log who did what and when (e.g., [Customer Name] posted a new product), the time, and the frequency of each activity. This includes your interactions with Content, such as updating a product or the status of an order.

2.4 Cookies and Similar Technologies Information: A cookie is a string of data used to store information on a computer or mobile device via the web browser when a visitor accesses a website. This uniquely identifying information is provided each time the visitor returns to the website, and it allows the website to “remember” information about the user’s activity. Pixel tags, or web beacons, are small blocks of code placed on websites and in emails. They allow websites to place and read cookie information. We use cookies and similar technologies like pixel tags to track visitors, monitor email campaigns, and provide other features, such as keeping you logged-in each time you visit Our Services or saving items you added to the shopping cart.

3. INFORMATION WE COLLECT FROM OTHER SOURCES
3.1 Third-Party Services: We may get information about you from third-party services. If you use Our Services as a site owner, you will need to connect your account to your Stripe account to receive payments for your sales transactions. Once your accounts are connected, We receive a unique token that enables you to receive payments based on the payout settings and financial information you provide to Stripe.

3.2 Analytics Providers: We may receive information about you from analytics providers like Google Analytics. Please refer to How Information is Shared: Ads and Analytics below for more details.

4. HOW WE USE INFORMATION

We use your information as mentioned above and for the purposes listed below with practical examples.

To provide, maintain, personalize, and improve Our Services for users

  • Create and manage account profiles
  • Provide e-commerce tools and customer support
  • Display relevant ad Content
  • Add new features users might find beneficial

To promote safety and security for users

  • Detect and prevent spam
  • Address bad behavior of users
  • Investigate suspicious activity

To communicate with users

  • Notify site owners about account changes, price updates, or service subscriptions
  • Inform users about recent changes to Our Terms of Use or Policy

To monitor and analyze trends, usage, and activity

  • Determine which sites are most visited
  • Learn which sites are most active (e.g., login dates and times and sales transactions)

To evaluate the efficacy of online advertising campaigns via Our Services

  • Calculate how many users responded to an email marketing message
  • Analyze the click-through rate for promoted ads
5. HOW INFORMATION IS SHARED

Medialyte does not sell your information to others. Your information is shared only as outlined below.

5.1 Employees and Independent Contractors: Employees and independent contractors may need to know certain information about you to help Us provide Services to you. They process your information on Our behalf, such as managing user accounts, handling emails, and providing customer support to site owners. They may not use this information for purposes other than performing their functions, and they are required to abide by Our Policy.

5.2 Content You Provide: When you provide Content to the Services, it is publicly accessible by users of the Services. Your Content may also be indexed by search engines allowing internet users to find your information while browsing online. Medialyte users may choose what Content they decide to display on their websites.

5.3 Content Others Share About You: We offer social sharing features that allows you to share Content posted to Our Services. For example, users may share product listing information with their friends and followers on social media sites like Facebook, Instagram, and Twitter.

5.4 Content Medialyte Shares About You: We may share your Content across Our Services for marketing and promotional purposes.

5.5 Third-Party Service Providers: We use a third-party payment processor, Stripe, Inc, to process payments. When you link your account to your Stripe account, Medialyte will share information you authorize with Stripe. We also share information about you with email delivery services so We can communicate with you.

5.6 Ads and Analytics Providers: We may partner with third-party advertisers, ad networks, and analytics providers to deliver targeted ads and analyze usage and traffic to Our Services. These third-parties may use cookies and similar technologies to collect information; however, We do not provide them with your account details. The information collected is aggregated and de-identified, meaning it doesn’t personally identify you. For example, information collected may show an ad was viewed by a woman between the ages of 25 and 34 who lives in or near Atlanta, Georgia.

5.7 Business Transfer: Generally in business transfers, mergers, acquisitions, or sale of company assets, user account information is one of the transferred or acquired assets. In the event Medialyte is acquired by another entity, We may transfer your information to the new owner; however, all information will remain subject to this Policy.

5.8 To Protect Rights, Property, and Others: We may disclose information about you when We believe in good faith that disclosure is reasonably necessary to protect the property or rights of Medialyte, the safety of Our users, or to prevent death or imminent bodily harm.

5.9 Compliance with Law Enforcement or Legal Requests: We may share information about you if We believe disclosure is in accordance with, or required by, any applicable law, regulation, legal process, or governmental request. To the extent the law allows it, We will attempt to provide you with prior notice before disclosing your information in response to such a request.

6. HOW WE PROTECT YOUR INFORMATION

While no method of internet transmission or electronic storage is 100% secure, We take every reasonable precaution to protect your data from unauthorized access, misuse, disclosure, loss, and alteration by monitoring Our Services for potential vulnerabilities and attacks. We also enforce access restrictions to non-public personal information to administrative staff members only.

7. HOW LONG WE KEEP YOUR INFORMATION

We generally retain your information until it is no longer necessary to provide Our Services to you (as stated above in How We Use Information) or until your account is deleted. We may retain certain information for legitimate business purposes (e.g., contractual claim or audit purposes), if it is required by law, or to prevent previously banned users from opening a new account.

8. HOW YOU CAN MANAGE YOUR INFORMATION

You have several options available to manage and control information about you. It’s important to remember that if you delete or limit the use of your personal information, some parts of Our Services may not function properly.

8.1 Limit or Delete the Information You Provide: If you have an account with Us, you may log in to edit, update, or delete your information at anytime.

8.2 Limit Mobile Device Permissions: By changing the preferences or permission settings in your mobile device, you can control the sharing of certain information, such as your location or access to your camera or phone book. You may also disable notifications.

8.3 Do Not Track and Browser Cookie Settings: Currently, We do not respond to “Do Not Track” signals. Why? Simply put, there is no industry standard on how a website should respond. For more information, please go to https://allaboutdnt.com. Most web browsers are set to accept cookies by default. You can in most cases adjust the settings in your browser to remove or reject cookies.

8.4 Opt-Out of Promotional Communications: You may opt-out of receiving promotional emails from Us. Just follow the instructions at the bottom of the email, and We will remove your email address from Our mailing list. We may still send you non-promotional communications, such as about your account, changes to Our Terms of Use or this Policy, or your use of the Services.

8.5 Ads and Analytics: You may generally opt out of receiving personalized advertisements from some third-party advertisers and ad networks. For more information and to learn how you may opt-out, please visit Digital Advertising Alliance and the Network Advertising Initiative. Also, some analytics providers we partner with (e.g., Google Analytics) may provide opt-out options. You may manage the use and collection of certain information by visiting Google Analytics Opt-Out.

8.6 Delete Your Account: If you choose to delete your account, the Content you submitted to the Services will be deleted and can not be recovered. This does not include any Content others may have shared about you which may still be viewable by the public.

9. CHILDREN’S PRIVACY

You must be at least 18 (eighteen) years of age to register for a Medialyte account and use Our Services. Medialyte is not directed to children, and We do not knowingly collect personal information from anyone under the age of 18 (eighteen).

10. CHANGES TO THIS POLICY

We may revise this Policy or Our Services from time to time; however, We will inform you of changes by updating the effective date at the top of this Policy. If We make a change that, in Our sole discretion, is material, We will provide you with additional notice (e.g., notification through the Services or email communication). We encourage you to review this Policy regularly to stay informed about Our information practices and the ways you can protect your privacy. By continuing to use Our Services after any changes go into effect, you agree to be bound by the revised Policy.

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